In a fragmented media landscape, Australian brands are moving beyond transactional tactics to embrace a community-led future. impact.com’s Managing Director, APJ, Adam Furness, is joined by Ashley Molyneux, Head of Performance Marketing at Big Red Group, Shelley Yung, Performance Marketing Manager at Decjuba, and Chris Perkins, Affiliate and Partnerships Director at The Thoughtful Agency to explore how leading brands are building sophisticated ecosystems of trust by uniting affiliates, creators, and consumers into a single growth engine.
With 71% of Australian marketers increasing affiliate investment due to rising costs in traditional channels, the shift toward performance-based partnerships is undeniable. Drawing from impact.com’s recent State of Affiliate Marketing in Australia report, this webinar explores how a diversified partner mix, ranging from traditional affiliates and creators to your own customers, creates a resilient community that drives measurable ROI and brand advocacy.
