Australian brands are done paying more for less. With 71% of marketers increasing affiliate investment as traditional media costs climb, the shift to performance-based partnerships is changing the industry.
But making the move isn’t enough. The brands pulling ahead are building something more durable than a partner list: ecosystems where affiliates, creators, and customers work as a single growth engine—trackable, scalable, and built for what AI-driven search is demanding next.
impact.com’s Managing Director APJ, Adam Furness, sits down with performance leaders from Big Red Group, Decjuba, and The Thoughtful Agency to break down what the shift actually looks like in practice.
Drawing on impact.com’s 2026 State of Affiliate Marketing in Australia report, you’ll walk away knowing how to:
- Structure your feeds and content to show up in AI search before your competitors do
- Drop last-click and measure what actually grows your business—new customer contribution, LTV, incremental value
- Build a tighter partner mix that outperforms a bigger, looser one
- Connect creator content to real business outcomes, not just engagement metrics
