Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades
NEW YORK—May 23, 2023—impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in New York City. During the quarter, impact.com added more than 200 brands and partners to its total client roster, welcoming leading brands including ALOHA Collection, Athletic Brewing Co., and Hydro Flask.
Currently, many brands are experiencing a pivotal moment as they look to partnerships to outpace competition. A key driver of recent growth is the rise of the creator economy, which is estimated by some to be a $100 billion market.
“Innovative partnerships offer resilient, low-risk sources for business revenue and growth, especially in a challenging macroeconomic environment,” said David A. Yovanno, CEO of impact.com. “The success we’ve seen in the first quarter for impact.com and our global teams is a testament to our commitment to providing exceptional technology and solutions to our customers and partners. We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”
During the quarter, impact.com launched new product integrations, features and innovations, including an extension of impact.com’s strategic collaboration with Google through a new integration, powering affiliate link deals across Google surfaces, helping consumers find relevant deals and discounts. They also launched Extended Search, which enables brands to streamline the discovery of right-fit partners outside of the impact.com Marketplace to accelerate growth at scale. Brands set up keyword-based searches within the impact.com platform and the tool searches across the internet to pull in highly-relevant partner results based on what the brand’s target audience is already searching for.
The company also announced its flagship 2023 Partnerships Experience Event, iPX, which sold out in record time and now has an active wait list. This year’s event will bring together brands, publishers, creators, agencies and other industry partners to exchange ideas for business growth over two days in New York City. Following the NYC event, iPX extends globally to iPX London on June 28 and iPX Sydney on August 31, 2023.
Additional highlights from the quarter include:
- Became a certified app in the HubSpot App marketplace which required rigorous security, privacy, reliability, performance, usability, accessibility, and value requirements, while demonstrating investment in product quality and customer experience.
- Launched Promo Code Monitoring, exposing publishers using expired and unauthorized promo codes so that brands can ensure a positive customer experience and avoid shopping cart abandonment, reputation damage, and revenue loss. With an automated solution for monitoring and remediating violations directly in the impact.com platform, brands have more time, and more confidence, to grow their promo code programs and partnerships.
- Recognized with more than a dozen global industry leadership and technology awards for outstanding technology solutions that support the broader partnership economy. Awards include eight accolades as part of the 2023 U.S. Partnership Awards, including gold winner for Partnership of the Year for Walmart Creator, G2 Best Software Awards and Best Results Awards, TrustRadius Top Rated and Most Loved Awards, Ayaan Mohamud, impact.com’s RVP of Marketing in APAC recognized by the B&T Women Leading Tech Awards, and Cristy Ebert Garcia, impact.com’s Chief Marketing Officer named a Top 30 Changemaker in Partnership Marketing.
- Launched season three of impact.com’s The Partnership Economy Podcast and surpassed 100k downloads. Top episodes featured guests including Courtney Spritzer from Socialfly and Craig McGlynn from Perform[cb].
- Hired new Chief People Officer Michelle Denman who leads impact.com’s people function and is developing and executing the company’s strategy to attract, develop and retain top talent.
- Expanded the company’s sustainability-focused initiatives by creating an annual carbon footprint report, hosting of a coastline clean up by employees in Cape Town, South Africa, where the team picked up 150 pounds of microplastics from the shoreline, and partnered with reforestation partner Ecologi where employees were given vouchers to select a sustainability project for the company to action on their behalf. The projects included reforestation in Madagascar, social/community cookstove distribution in Kenya, and small scale wind power electricity generation in Sri Lanka.
- Launched the new Global Citizenship Initiative for impact.com employees, prioritizing social responsibility and social responsiveness. This allows team members to actively participate in and contribute to society as an entire company through volunteer efforts, donations, dedicated charitable service, and more. The initiative also cultivates a consistent workplace culture of active service and creates greater financial transparency, tracking, and governance.
To learn more about how impact.com empowers brands, affiliates, influencers and creators, strategic business partners, publishers and others to automate and scale all partnership levels, visit www.impact.com.
