Explosive Growth Propels Marketing Technology Company Into Larger Global Presence
September 9, 2015 — Santa Barbara, California – Impact Radius, the leading digital marketing platform, continues its global expansion with a new 13,000 square foot headquarters in downtown Santa Barbara. Impact Radius has seen 25% global headcount growth since January of this year and added more than sixty new clients as of June 2015.
This period of growth includes a 20% increase in Santa Barbara-based employees and a London headcount that has tripled, bringing the global team to more than 140. Overall growth in New York, London, Cape Town, and Santa Barbara will continue on pace for the remainder of the year and well into 2016. With ongoing successes in the U.S. and abroad, Impact Radius broadens its global footprint to meet the needs of enterprise level brands looking for a trusted source of Big Data marketing analytics, affiliate management technology, and mobile tracking solutions.
A recent McKinsey analysis revealed that companies that put data at the center of the marketing and sales decisions improve their marketing return on investment by 15 to 20 percent, bringing up to $150 – $200 billion of additional value. Impact Radius’ digital marketing platform delivers superior tracking and reporting technology for sophisticated conversion insights and media investment analytics. “We are investing heavily in the expansion of our global operations as we push the industry forward, delivering data-driven solutions for marketers to improve their return on advertising spend,” said Per Pettersen, CEO of Impact Radius.
Impact Radius’ new address is 223 E. De La Guerra, Santa Barbara, California 93101.
About Impact Radius
Impact Radius’ digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. The company provides a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics. Impact Radius provides a singular view into the consumer journey, tracks cross-channel marketing efforts, and delivers Big Data insights that drive revenue growth. Impact Radius serves companies around the globe including Cabela’s, Deckers, Shutterstock, and Tommy Hilfiger. Learn more atwww.ImpactRadius.com.
