Statistical Significance

In the simplest of terms, when a statistic is significant, it simply means that you are very sure that the statistic is reliable.There is a lot of math behind this calculation but what you need to understand is the “p-value“ which represents the probability that random chance could explain the result. In general, a 5% […]

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

In the simplest of terms, when a statistic is significant, it simply means that you are very sure that the statistic is reliable.There is a lot of math behind this calculation but what you need to understand is the “p-value“ which represents the probability that random chance could explain the result. In general, a 5% or lower p-value is considered to be statistically significant.

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