Post-impression Conversion Rate

Post-impression conversion rates represent a measure of users who have both clicked on an ad AND converted. The formula is: ( # of converting users who have been exposed to an ad / # of impressions )

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Post-impression conversion rates represent a measure of users who have both clicked on an ad AND converted.

The formula is:
( # of converting users who have been exposed to an ad / # of impressions )

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