The Pathing and Attribution Query Language, or PAQL for short, is a proprietary patent-pending language for marketers to collect customer journeys, across multiple devices and multiple channels, in order to generate custom pathing and attribution marketing insights.
PAQL can also be used to tailor the behavior of rules-based attribution models in order to fulfill just about any custom business rules required by an organization. PAQL is a highly flexible way of creating bespoke attribution models necessary to meet the unique attribution modeling needs of any marketing organization.
