Offline media is often used to refer to legacy media techniques that predated the rise of the internet, such as TV, Radio, Print, Direct Mail, Call Centers, Cinema Advertising, Billboards and more. This is in contrast to digital media, which refers to all media techniques related to the internet
It is often mistakenly referred to as non-addressable media which is erroneous (many direct mail and call center techniques are highly addressable marketing activities).
