Identity Resolution Services refer to solutions providers such as TapAd, Drawbridge, Screen6 and others, whose primary activity is building out, enriching and maintaining an identity/device graph of users. These solutions are often integrated with other advertising systems to offer perceivable customer value to the marketer, such as the ability to provide accurate reach metrics, maintain frequency caps, perform smarter targeting, offer more reliable metrics and more.
Impact solutions such as Radius and Altitude leverage a combination of 3rd party Identity Resolution Services and its own proprietary identity graph, to recognize users across their devices to stitch together omni- channel customer journeys, provide deeper customer journey analytics and calculate more reliable attribution for smarter media optimization.
