The value of attribution is to examine the journey that led to the desired action – this includes cross channel (online, offline) and cross device (desktop, mobile, tablet). 79% of users own three or more devices. Recent studies show that users switch between devices up to 27 times per hour.
The value of attribution is to examine the journey that led to the desired action – this includes cross channel (online, offline) and cross device (desktop, mobile, tablet). 79% of users own three or more devices. Recent studies show that users switch between devices up to 27 times per hour.
