Channel Predictions predict how a marketer’s KPIs are likely to trend over the next 30 days, allowing them to see how they are pacing to their goals based on a number of inputs.
Using Channel Level Predictions or Forecasting, a marketers can know in advance when to sit back and relax (because pacing indicates they are likely to crush their goals) and focus on other areas of growth, or, if Forecasting extrapolate that they will miss their KPI goals, they get early-enough warning to go on overdrive and take additional actions to spur growth.
