Algorithmic attribution, also known as machine learning, is the process of assigning a portion of credit for a conversion to each touchpoint based on effectiveness. The key differentiator of algorithmic attribution is its use of advanced statistical modeling and inferences to determine an optimal, custom model that continually refines itself based on your data – […]
Algorithmic attribution, also known as machine learning, is the process of assigning a portion of credit for a conversion to each touchpoint based on effectiveness. The key differentiator of algorithmic attribution is its use of advanced statistical modeling and inferences to determine an optimal, custom model that continually refines itself based on your data – put more simply, human assisted machine learning.
