Travel marketers are investing heavily in paid media, but travellers are placing their trust elsewhere.
Based on insights from 100 travel marketers across Southeast Asia and 1,200 travellers across Singapore, Australia and China, this infographic reveals how booking behaviour is changing across APAC and where travel brands should invest to drive sustainable growth through trusted partnerships, customer loyalty and performance marketing.
These points are grounded in the infographic’s findings on consumer trust, partnership investment and marketer priorities.
Travel brands across Asia Pacific are under pressure to acquire new customers while building stronger long-term loyalty. Yet as digital advertising costs continue to rise, marketers are discovering that travellers rely on far more than paid media when choosing where to book.
Our latest travel marketing infographic explores how consumer behaviour is evolving across Singapore, Australia and China, comparing what marketers prioritise with what travellers actually trust. From OTAs and comparison sites to affiliate marketing, loyalty programmes, influencer partnerships and word of mouth, the findings reveal where investment opportunities exist across every stage of the customer journey.
You’ll also discover how leading travel brands are approaching partnership marketing, the challenges they’re facing when measuring ROI and scaling programmes, and why diversifying beyond traditional advertising is becoming increasingly important for sustainable growth.
Whether you’re responsible for digital marketing, ecommerce, customer acquisition or partnership strategy, this infographic provides practical benchmarks to help optimise your travel marketing investments across APAC.
