Kaila O’Connor stumbled into affiliate marketing straight from a career in B2B PR, and turned that hybrid skill set into a business built on data-backed media placements. She joins Todd Crawford to share how a single article once drove five figures in sales within 24 hours, and how she’s navigating the rise of AI search alongside shifting publisher traffic. Kaila breaks down what she calls “growth PR,” a model where every media placement is judged by performance, not just impressions.
In this episode, you’ll discover
- Growth PR: How to blend PR relationships with affiliate tracking to create content that keeps paying off long after it publishes.
- Future-proof partnerships: Why diversifying into newsletters, hybrid placements, and CPC campaigns matters as AI reshapes discovery.
- Flexibility wins: How guaranteeing minimum payouts, testing CPC pricing, and treating editors as partners builds lasting results.
