Branded content surged in 2024, with campaigns growing by 21% as publishers tapped into smarter tools to prove ROI and boost performance.
As AI reshapes content creation and audience engagement, the potential for growth is unprecedented—but scaling effectively demands clear metrics and actionable insights.
For a better understanding of your content performance, Pressboard by impact.com analyzed over 22,000 pieces of branded content from 819 publications, read by more than 93 million people.
Discover how branded content performed in 2024 and what it means for your program.
