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iStock by Getty Images expands its affiliate program to creators and gains 15m+ impressions

iStock by Getty Images, a global leader in visual content, introduced its commercially safe Generative AI offering in 2024. This innovative tool empowers users to responsibly edit stock images or create unique, AI-generated visuals through text-to-image prompts.

To promote this groundbreaking feature, iStock sought to expand its partnership strategy and build an influencer network. By leveraging impact.com/creator’s partnership platform, iStock achieved impressive results, generating 15 million impressions while successfully scaling its partnership ecosystem.

Discover the full story of their success in this compelling case study.