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Partners: frequently asked questions
Explore our comprehensive collection of frequently asked questions (FAQs) commonly posed by partners.
Partnerships experience academy
Popular courses to become a master in affiliate marketing and partnerships
Affiliate & Partnership Industry – Associates Certification Path
Free certification. In the Affiliate and Partnerships Industry Fundamentals Certification Path, you learned the basics of the affiliate and partnerships industry: the myriad digital marketing channels and how affiliates and partnerships slot in, the different types of partners, and the key actors involved.
Introduction to Influencer Partnerships
Free course. In this course, you’ll come to understand the bare bones of influencer partnerships and their pros and cons, as well as grouping factors and tiers—like megawatt, macro, mid-tier, micro, and nano—and the relationship between different types of influencers and company goals.
impact.com Product Training Associate
Free certification. You’ve got the basics of the impact.com platform down. Now, let’s dive a little deeper! Advertisers, agencies, and anyone managing an advertiser account on impact.com would benefit from completing this path.
Influencer Partnership Types and Content Formats
Free course. Getting a grip on each partnership type will help you to create influencer campaigns that best support your channel and company goals. This course will explore various content types, like Instagram stories and TikTok posts, and how they can support campaign goals, as well as the relationship between influencer reach and rate.
Influencer Partnership Strategic Planning
Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign will allow you to plan an influencer campaign that best aligns with your KPIs. You will then want to ensure that your influencer campaign fits within your allotted budget.
Managing and Tracking Influencer Programs
This course will walk you through the end-to-end cycle of campaign execution and all the nuts and bolts of a successful campaign. You’ll first learn about the initial steps of the cycle: casting and recruiting influencers who jibe with company goals, and negotiating talent rates.
Reporting and Measuring Influencer Programs
Just like any other marketing campaign, you’ll want to understand the reporting and performance of your influencer partnerships so you know whether or not you should invest again! In this course, you’ll learn how to leverage technology to measure and report on the goals and KPIs you set before your campaign launched.