Turn creator content into your best-performing ads
impact.com is the platform brands use to manage creator partnerships. Now you can turn a creator's post into a paid ad from the same place, and track every sale back to the creator who drove it.
Proven partnerships. Amplified
Know which post is worth paying to amplify.
Without impact.com: Pick a post, boost it, and hope it works.
With impact.com: See what each creator already drives in sales, then put spend behind the ones that convert.
Track organic and paid performance for every creator on one platform.
One workflow. End-to-end performance.
From creator post to live ad without leaving impact.com
- Content: Pick a post from creators in your program.
- Approval: The creator approves through Instagram.
- Launch: Set your audience, budget, and schedule. Tracking is built in.
6,500+ brands use impact.com to identify, manage, and scale partnerships that prove ROI. Now launch those partnerships as high-performing Meta ads in one click. See attributed revenue per creator. Optimize spend. Stay compliant. Everything from one platform.
META
71%
higher brand lift
Where impact.com fits in
Turn creator partnerships into Meta ads instantly. Pre-built targeting. Compliance automated. No jumping between platforms.
Set a separate commission on amplified sales so creators earn for the conversions the paid ad generates, not just the organic post. You're not paying full commission plus media cost on the same sale.
See CTR, CVR, spend, and attributed revenue per creator partnership in one view. Close the loop between creator amplification and revenue.
See creator-driven sales across your entire ecosystem from your site, partner channels, anywhere your tracking link goes. Creators get paid on all of it.
Meta requirements are automated. Creators stay compliant. Finance stays audit-ready. No manual checks needed.
HOW IT WORKS
Built for how paid and influencer teams actually work
Launch creator content as ads without waiting on handoffs or rebuilding campaigns from scratch.
Get credit for the content that performs, even when it runs as a paid ad.
See creator spend and creator-attributed revenue in one place.
Test & optimize faster: Launch variations across multiple creators. Identify top performers in real-time. Scale what works.
Reach through trusted voices: Layer creator audiences with your brand data. Get your message in front of the right people through creators they already follow.
One source of truth: Track creator-attributed revenue across paid and organic. Make spend decisions based on actual performance.
What are partnership ads actually for?
Meta partnership ads let brands run creator posts as paid ads, with the creator's approval.
What is partnership ads
Helps brands to amplify creator content as paid ads.
Whose name is on it
Run the ad from the creator's handle, your brand's, or both.
How permission works
Request access to a creator's post directly in impact.com. They approve through Instagram.
Who gets paid
Use your impact.com tracking link and the creator gets attributed and paid for what the ad drives.
Adding partnership ads to business-as-usual campaigns led to:
19%
reduction in CPAs
71%
higher brand lift
Higher click-through rates
13%
Source: This result is based on an experiment run between June 14, 2025 and June 21, 2025 across all placement and Link Click and Offsite conversation conversion types for campaigns using business-as-usual (BAU) creative assets ads with partnership ads creative assets together, with ~2400 advertisers. This is provided to give you an idea of possible performance, but performance isn't guaranteed.
From ad spend to Creator Network at scale
A leading retail brand needed to scale their creator program fast. They had an existing creator community and GMV targets to hit. Instead of recruiting creators organically (slow), they used Meta ads to do it.
The challenge
Build a creator community at scale to drive GMV growth.
The approach
Paid social ads targeting creators with a clear offer: join our program, earn flat fees + commissions, become part of an active community. The ads drove creator sign-ups directly to their impact.com dashboard.
The result
Hit both creator recruitment targets and GMV targets at scale. Proved that paid social could work as a creator-acquisition channel, not just a partnership-amplification channel.
Turn proven partnerships into performance.
See how you can amplify your best creator partnerships with Meta partnership ads and turn proven performance into measurable revenue.
Webinar
Turn creator content into revenue—getting started with amplification and Meta partnership ads.
Learn how to launch your first creator partnership ad, set up attribution tracking, and optimize for performance. Everything you need to know on one page.
RESOURCES
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