The world of partner marketing is changing. It’s no longer good enough to have a collection of set-it-and-forget-it affiliates who push out your offers. Marketers today need true partners. But it’s more work to collaborate with partners than to manage affiliates, especially if you want to do it at scale, from recruitment through partnership maturity. Impact’s Director of Technical Product Management, Brad Clendenen, discusses the concept of “partner lifecycle management” and share how Radius is planning to power true collaboration between brands and all their partners.
