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Incentivized Traffic

Traffic from users that were offered incentives (like an in-app reward) for clicking through to another other sites. This constitutes user level fraud when supply side players misreport it as organic traffic.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Traffic from users that were offered incentives (like an in-app reward) for clicking through to another other sites. This constitutes user level fraud when supply side players misreport it as organic traffic.

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