User-level customer journey data provides a level of granularity that isn’t part of marketing mix models (MMM). The ability to construct the exact sequence of touchpoints leading to a conversion provides a level of insight that can identify correlations between channels and make it possible to optimize your integrated marketing strategy.
User-level customer journey data provides a level of granularity that isn’t part of marketing mix models (MMM). The ability to construct the exact sequence of touchpoints leading to a conversion provides a level of insight that can identify correlations between channels and make it possible to optimize your integrated marketing strategy.
