Goal Tracking

Goal tracking refers to a practice used by data-driven marketing organizations to measure and keep track of the pacing of their Key Performance Indicators. Well-designed marketing goals and KPIs are designed such that they support even higher-level cross-departmental business goals and KPIs

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Goal tracking refers to a practice used by data-driven marketing organizations to measure and keep track of the pacing of their Key Performance Indicators. Well-designed marketing goals and KPIs are designed such that they support even higher-level cross-departmental business goals and KPIs

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