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Conversion Rate

A rate of the number of times a tracking link has lead to a sale vs. the number of times the link has been clicked on, shown in percentage. To calculate this rate, take the amount of sales a banner has generated and divide it by the number of clicks. Multiply by 100 and the […]

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

A rate of the number of times a tracking link has lead to a sale vs. the number of times the link has been clicked on, shown in percentage. To calculate this rate, take the amount of sales a banner has generated and divide it by the number of clicks. Multiply by 100 and the answer you get is the conversion rate.

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