We're moving to our new brand. Some pages haven't made the switch yet, so you might notice a few differences.

Conversion Path

The list of “touch points“ leading up to a conversion. This includes each time an advertiser “touches“ the consumer through one of their own marketing channels (such as a display ad or an email) or through one of their partners.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

The list of “touch points“ leading up to a conversion. This includes each time an advertiser “touches“ the consumer through one of their own marketing channels (such as a display ad or an email) or through one of their partners.

We also recommend

Top-down view of a laptop, open lined notebook, smartphone, and cup of coffee on a desk.
Blog

Affiliate marketing in Singapore for 2026: a beginner’s guide for brands

 Pink envelopes with a heart, U.S. dollar bills, and a gold pen beside a computer keyboard and stapler.
Blog

How do brands pay influencers? A decision tree for matching compensation to goals

 Two women laugh together in a cozy living room, with one holding a tablet and a water bottle and plants nearby.
Blog

How tech publisher Minty turns invisible shoppers into $120m in revenue through impact.com

Stay in the loop with monthly marketing insights delivered right to your inbox

Congratulations!

You have successfully signed signed up to our newsletter. Keep an eye on your inbox...

Invalid email

Please enter a valid email

By subscribing, you confirm you would like to receive marketing communications from impact.com. You can unsubscribe at any time.

To learn more, please visit our Privacy Statement.