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Attribution Fraud

Occurs when a publisher games an advertiser’s attribution model (by way of click injection, cookie stuffing, etc.) to claim undue credit for driving a payable event.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Occurs when a publisher games an advertiser’s attribution model (by way of click injection, cookie stuffing, etc.) to claim undue credit for driving a payable event.

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