ATF / BTF

Above The Fold, meaning the ad is viewable upon opening the browser without the user having to scroll. Ads placed lower that do require the user to scroll are Below The Fold.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Above The Fold, meaning the ad is viewable upon opening the browser without the user having to scroll. Ads placed lower that do require the user to scroll are Below The Fold.

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