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Group of six people in a meeting room, seated around a table with laptops and documents, engaged in discussion.
Blog

How to run an influencer marketing campaign: Why most brands fail before they start

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Blog

The real reason influencer gifting programs fail—and how to know if it’s right for your brand

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Blog

Why your AI investment is stalling your creator program — and what to fix first

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Blog

The social commerce strategy that actually converts (hint: it’s not about the content)

eBook

Building your influencer portfolio: A strategic framework for scaling brands

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Case study

23.6m

Podcast

S07 | E00 – AI, Creators, and What Comes Next

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Blog

5 social commerce examples in action: How real brands turn smart social strategies into sales

Blog

Micro-influencer marketing: How to partner with smaller content creators in 2026

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Blog

The unignorable content checklist:  5 steps to a human-first AI Overview content strategy for affiliate reviews

Podcast

The Marketing Strategist: Cristy Garcia on Brand Lift, Revenue Impact & the Future of AI in Marketing

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Blog

Types of social commerce: A strategic guide to building models that drive higher sales 

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Blog

3 strategies influencers use to secure long-term brand partnerships for stable income

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Blog

What brands look for in influencers: Relationship-building practices for winning long-term deals 

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Blog

Influencer marketing trends 2026: 13 experts weigh in on the future of performance-driven growth

Podcast episode titled "Creating a Category with Merry People," featuring James Smith, General Manager, holding a yellow boot.
Podcast

S02 | E4 – Creating a Category with Merry people

Byline and article

Beyond likes & followers: How social search will redefine influencer marketing in 2026

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Blog

Influencer marketing strategy: How to work with YouTube influencers in 2026

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