Nectar, an award-winning online mattress retailer, aspired to use tailored reporting and incrementality to better forecast sales. The team was ready to embrace new partner types like influencers and build the right partnerships to scale their brand.
With the impact.com platform, Nectar honed in on its data to measure attribution and incrementality so the team could drive success in the influencer channel.
Jenn Bentz, founder and CEO of Nectar, shares the results of the relationship made with impact.com to optimize its partnership program and catalyze data for growth. Nectar mastered its consumer journey and reached a wider audience with its influencer partnerships. Don’t sleep on their story–– watch this short video to discover how they did it.