Many brands struggle to bridge the gap between high-reach influencer campaigns and trackable affiliate sales. Jordan Carter, who leads North American affiliate and social commerce at SharkNinja, joins Todd Crawford to discuss how the household giant solves this by merging creators with performance marketing. Learn how SharkNinja leverages TikTok Shop, creator networks, and hybrid partnerships to turn authentic storytelling into measurable revenue.
In this episode, you will discover
- The social-first shift: How SharkNinja leverages micro-creators and storytelling to drive engagement and sales.
- Unblurring the lines: How transitioning influencers from pay-for-post to commission-based partnerships increases campaign ROI.
- The power of customer advocacy: Why cultivating an active advocate community of super-fans drives brand-accretive growth.
