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Viewability

Analyzes whether a delivered ad has truly been seen by the user. The IAB dictates that an ad is viewable if 50% of its pixels are visible on the user’s screen for at least 1 second if display and at least 2 seconds if video.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Analyzes whether a delivered ad has truly been seen by the user. The IAB dictates that an ad is viewable if 50% of its pixels are visible on the user’s screen for at least 1 second if display and at least 2 seconds if video.

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