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vCPM

Viewable Cost per Mille, or the cost per 1,000 delivered viewable ad impressions. Calculated only after the impressions have been verified as viewable.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Viewable Cost per Mille, or the cost per 1,000 delivered viewable ad impressions. Calculated only after the impressions have been verified as viewable.

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