A 0-100 scale provides a simple fraud risk metric – the higher the score, the higher the likelihood of that traffic having fraudulent characteristics.
This scale is broken down into risk ranges:
< 3% (Premium): high quality traffic. Invalid traffic activity may be due to false positives.
3-6% (Low): invalid traffic is not likely. Some invalid traffic may occur at the event level.
6-10% (Moderate): some invalid traffic is likely, concentrated at the event level. Traffic mixing between valid and invalid sources is likely.
10-20% (Elevated): invalid traffic is likely, some concentrated at the event level. Traffic mixing between valid and invalid traffic sources is highly likely.
20-30% (High): Invalid traffic activity is likely to affect the entire source. Traffic mixing between valid and invalid traffic sources is highly likely.
30-100% (Critical): It is not recommended to buy from sources with invalid traffic levels within this threshold.
