Product Attribution allows users to run their attribution models at the product-level versus the order or conversion-level. Generally, most attribution companies treat conversions as indivisible units when drawing their path-to-conversion. But, in truth, a conversion could actually represent an order that contains multiple products purchased.
Product Attribution allows the marketer to recalculate pathing and crediting at the more granular product-level instead of simply limiting pathing and attribution at the conversion level. This allows the marketer to see the attributed quantity and revenue for any given product, and is tremendously useful in helping advertisers drive product-specific marketing and media strategies
