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OTS

Opportunity To Be Seen benchmarks whether an ad was served under conditions that meant it had the potential to be seen by a user, agnostic to whether the user actually viewed it.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Opportunity To Be Seen benchmarks whether an ad was served under conditions that meant it had the potential to be seen by a user, agnostic to whether the user actually viewed it.

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