Mobile Rich Media Ad Interface Definitions is the IAB’s standardization of one common API for in-app rich media ads, supported by multiple SDKs. MRAID is essentially the translator that reconciles the app’s and the ad’s languages. It has been commonly used beyond its intended purpose to measure in-app ad viewability.
Mobile Rich Media Ad Interface Definitions is the IAB’s standardization of one common API for in-app rich media ads, supported by multiple SDKs. MRAID is essentially the translator that reconciles the app’s and the ad’s languages. It has been commonly used beyond its intended purpose to measure in-app ad viewability.
