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Gateway Tracking

A legacy tracking method developed by early affiliate networks. In this tracking method, users who click on an affiliate link are routed invisibly through a “gateway“ hosted by the affiliate network, then redirected to the advertiser’s content. As the user passes through the gateway, the network places a tracking cookie in their browser.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

A legacy tracking method developed by early affiliate networks. In this tracking method, users who click on an affiliate link are routed invisibly through a “gateway“ hosted by the affiliate network, then redirected to the advertiser’s content. As the user passes through the gateway, the network places a tracking cookie in their browser.

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