Digital media often refers to all media techniques delivered over the internet or wireless environment, including email, SMS marketing, paid search, paid social, digital video, display, native, digital audio and more. This is in contrast to offline media, which refers to all media techniques related to traditional pre-internet channels
It is often mistakenly referred to all digital media as addressable media which is erroneous because many digital marketing activities, such as advertising on YouTube or Twitter, actually non-addressable outside of the walled gardens’ tools.
