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Device Farms

User fraud technique in which agencies and performance partners who are asked by advertisers to “drive performance” for their ad campaigns hire hundreds of low-cost workers in developing countries to browse fake or real websites and “click” on the advertiser’s ad or “install“ and open the advertiser’s app.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

User fraud technique in which agencies and performance partners who are asked by advertisers to “drive performance” for their ad campaigns hire hundreds of low-cost workers in developing countries to browse fake or real websites and “click” on the advertiser’s ad or “install“ and open the advertiser’s app.

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