Conversion Tracking

Conversion tracking allow tracking solutions such as Impact to track when the user converts on something. In a web environment, the conversion tracker is often an executable Javascript tag, though pixels are also possible. In-app requires a dedicated API for conversion tracking since Javascript tags do not run within the In-app environment.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Conversion tracking allow tracking solutions such as Impact to track when the user converts on something. In a web environment, the conversion tracker is often an executable Javascript tag, though pixels are also possible. In-app requires a dedicated API for conversion tracking since Javascript tags do not run within the In-app environment.

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