Attribution is typically run across all conversions that occur within a time period. However, E-Commerce marketers have an opportunity to get more granular, and analyze a subset of their conversions specific to a particular category.
They can run attribution at the category level in order to answer questions like:
* Which channels are best at driving revenue for high-margin categories, like lady’s handbags and shoes?
* Which ones are best at driving conversions for my top-selling men’s shoes category?
and so forth.
