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Bundle ID Spoofing

Occurs when bad actors misrepresent their inventory’s bundle ID to buyers so that it appears to be associated with a premium app (and a higher CPM), when it’s coming from a dud, low quality traffic source instead.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

Occurs when bad actors misrepresent their inventory’s bundle ID to buyers so that it appears to be associated with a premium app (and a higher CPM), when it’s coming from a dud, low quality traffic source instead.

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