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Brand Safety Categories

There are a standard 12 categories that the advertising industry and marketers consider brand unsafe: obscenity, military conflict, illegal drugs, adult content, firearms, crime, piracy, death/violence, hate speech, terrorism, spam/harmful sites, tobacco.

Kathryn Astbury
Kathryn Astbury
Senior Director of Marketing

There are a standard 12 categories that the advertising industry and marketers consider brand unsafe: obscenity, military conflict, illegal drugs, adult content, firearms, crime, piracy, death/violence, hate speech, terrorism, spam/harmful sites, tobacco.

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