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A woman smiles while holding a cell phone, conveying a sense of joy and connection.
Blog

The limitations of AI influencer marketing: What brands need to know in 2025 

 Limited-edition promotional graphic for Durkin's Instagram influencer program featuring vibrant colors and engaging design.
Blog

The ROI of long-term creator partnerships vs one-off campaigns

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Blog

How modern marketers can boost campaign effectiveness with performance marketing attribution

 Graphic promoting 'The Partnership Economy' podcast featuring Brian Klais, Season 6, Episode 9, with branding from URLGenius.
Podcast

S06 | E9 – Establishing trust in the era of AI-powered partnerships

 An individual holds a drink and a smartphone, with a vibrant orange-red background featuring the logo and text about partnership strategies.
One sheet

Unify Affiliate, Creator, and Referral Programs
Video

How Uplift Desk discovered the platform that transforms fragmented partnership programs into unified growth engines

 Modern office space featuring wooden desks, ergonomic chairs, and large windows with city views, enhanced by green accents.
Video

How Uplift Desk transformed from 10 years of partnership guesswork to data-driven decisions

 Ben Harms featured on the partnership economy podcast
Podcast

S06 | E8 – Building authentic connections in the age of human-powered marketing

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

 Four friends sit atop a green hillside, gazing at the distant landscape under a cloudy sky, enjoying a moment of connection and nature.
Video

How regional brands cut CAC 40% with partnership marketing

 A diverse group of professionals engage in a brainstorming session, surrounded by colorful sticky notes and a laptop on the table.
Video

How Semrush transformed their affiliate program and scaled partner relationships with impact.com

 Two females lying down in tall grass
eBook

Advertising is dead: Partnerships are the new currency of consumer trust

 A group of six people engaged in a video call discussion in a bright, modern meeting room, with laptops and tablets on the table.
Blog

From affiliate to creator: How Vistaprint built a hybrid partnership program that drives revenue and brand awareness
Logo for Advertising Week featuring a colorful circular design with a stylized face and the text "ADVERTISINGWEEK" in bold letters.
Byline and article

Marketers Face a Perfect Storm in Today’s Uncertain Economy
StreetFight article by David A Yovanno
Byline and article

The Rise of Partner-Led Marketing

 Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Logo of Direct Asia Insurance featuring bold, modern text in gray and black on a bright yellow circle background.
Case study

50%

boost in sales
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