The influencer channel has matured into a fully fledged, multi-billion dollar industry with dedicated teams and practitioners, and a large constellation of service and technology providers. The industry still has a ways to go, though — global standards and best practices are more or less nonexistent.
Watch this on-demand webinar where Forrester Research’s Principal Analyst Ryan Skinner looks at the state of play for influencer partnerships today, and how they are expected to evolve in the coming years. Impact influencer partnerships expert Nick DiSanto shares a demo of the new ACTIVATE platform and how Impact and ACTIVATE together can solve the influencer partnership challenges you may be facing.
Watch on-demand and learn:
- How brands’ investment in influencers is changing
- Common strategic approaches to working with influencers
- How the influencer partnerships landscape is likely to change in the coming years
- How you can leverage innovative technology platforms to grow your influencer programs