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Explore blog posts on affiliate, influencer and brand partnerships with practical guidance, industry insights to support your growth and strategy.
A group of six people engaged in a video call discussion in a bright, modern meeting room, with laptops and tablets on the table.
Blog

From affiliate to creator: How Vistaprint built a hybrid partnership program that drives revenue and brand awareness
A woman sits at a desk, focused on her laptop while working.
Blog

Beyond promotion: How creators add value through authentic affiliate partnerships
Blog

Creator economy vs influencer marketing: Why smart brands are making the switch in 2025
Blog

How content creators are reshaping the affiliate marketing model

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Podcasts
Research reports
eBooks
Case studies

Powerful partnerships

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The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Text graphic showing the phrase "Better Beer." in bold, dark blue letters on a light gray background.
Case study

83%

sales surge
Logo of Direct Asia Insurance featuring bold, modern text in gray and black on a bright yellow circle background.
Case study

50%

boost in sales
Case study

23%

growth
Logo of Apollo, a company known for its diverse range of innovative products and solutions.
Case study

+36%

of program revenue from new partners
Coda Payments logo displayed on a transparent background in PNG format, showcasing the brand's identity.
Case study

22X

active partner growth in eight months

Green OLIPOP logo with playful typography, showcasing brand identity for a beverage company.
Case study

982%

An average 982% return on ad spend year over year
Logo of Notta, featuring bold black letters with a stylized design emphasizing the 'o' and 't' for a modern, digital look.
Case study

10X

increase in monthly revenue
Silhouette of a leaping puma, representing the iconic Puma brand logo, set against a white background.
Case study

90%

fraud down

Partnership stories

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A group of six people engaged in a video call discussion in a bright, modern meeting room, with laptops and tablets on the table.
Blog

From affiliate to creator: How Vistaprint built a hybrid partnership program that drives revenue and brand awareness
Logo for Advertising Week featuring a colorful circular design with a stylized face and the text "ADVERTISINGWEEK" in bold letters.
Byline and article

Marketers Face a Perfect Storm in Today’s Uncertain Economy
StreetFight article by David A Yovanno
Byline and article

The Rise of Partner-Led Marketing

 Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Logo of Direct Asia Insurance featuring bold, modern text in gray and black on a bright yellow circle background.
Case study

50%

boost in sales
Case study

23%

growth
Blog

Affiliate marketing in Canada for 2025: Expert insights for U.S. brands expanding globally

 Open book with sunglasses on a cozy table, next to a takeaway coffee cup, set against a textured neutral background.
eBook

Ultimate guide to influencer marketing
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Featured series

The publisher's playbook series

Insightful and practical content for publishers operating in the affiliate and commerce content industry

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closeup of a woman's hand typing in her card details to shop online
Blog

6 insights for publishers to maximize commerce content income this Cyber Week

 Ebook-PublishersPlaybook
eBook

The Publisher’s Path to Success: Courses and Certifications

 affiliate marketing publishers
Blog

Ultimate guide to getting started as an affiliate marketing publisher

 The ultimate guide to becoming an affiliate publisher
eBook

The ultimate guide to becoming an affiliate publisher

Affiliate partnerships

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Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Text graphic showing the phrase "Better Beer." in bold, dark blue letters on a light gray background.
Case study

83%

sales surge
Case study

23%

growth
Blog

Affiliate marketing in Canada for 2025: Expert insights for U.S. brands expanding globally

 A young man holds a camera on a stabilizer, capturing a moment with a woman in colorful attire outdoors, surrounded by urban scenery.
Blog

Content creator affiliate strategy: How Charlie Chang hit 80% affiliate income with searchable video content
Marketing Mag
Byline and article

Caught between clicks and caution: The marketer’s trust dilemma

 A person in a cozy sweatshirt types on a laptop, with a mug and bowl of food on a wooden table nearby.
Blog

How publishers and brands can tap into Reddit affiliate marketing to build strong community engagement

 A group of three people engaged in discussion outdoors, holding documents and a tablet, against an urban backdrop.
Blog

The three dimensions of partnership marketing: PartnerCentric’s blueprint for combining affiliates, creators, and advocates
Discover more
Featured series

Creator education series

Dig into content to help you master brand collaborations and grow your audience.

Discover more
Content creator
Blog

How to increase affiliate conversions: 5 research-backed strategies for content creators (2025)

 A young man holds a camera on a stabilizer, capturing a moment with a woman in colorful attire outdoors, surrounded by urban scenery.
Blog

Content creator affiliate strategy: How Charlie Chang hit 80% affiliate income with searchable video content

 A stack of U.S. dollar bills sits atop a laptop keyboard, symbolizing online finance and digital transactions.
Blog

The creator’s profit playbook: 9 advanced affiliate marketing strategies for sustainable revenue growth

 A woman in a pink jacket is posing in front of a ring light, holding a smartphone mounted on a stand in a well-lit room.
Blog

How much to charge for usage rights as an influencer (+ pro negotiation tactics) 

 A person in an orange shirt works on a laptop at a stylish desk, surrounded by indoor plants and modern furnishings.
Blog

Affiliate link disclosures: A creator’s compliance guide for 2025 (+ examples)

 A silhouette of a person with a flashlight stands against a vibrant purple starry sky, creating a sense of wonder and exploration.
Blog

How to future-proof your creator business post-TikTok ban: Platform-agnostic strategies for 2025

impact.com in the news

Press release

impact.com Announces Continued Growth in Q1 2025 Driven by Increasing Awareness that Partner-led Marketing is Helping Brands Build Trusting, Authentic Communities That Propel Performance
Press release

impact.com Announces 2025 Flagship Partnerships Experience Event, iPX, Bringing Together Partnership Economy Leaders and Decision Makers, and Featuring Best-Selling Author James Clear
Press release

SECO Selects impact.com to Scale Senheng App’s Growth through Affiliate Marketing
Press release

impact.com Celebrates Strong Growth and Innovation in 2024, Paving the Way for Community-Driven Marketing and Commerce

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