Performance fraud, unpacked
Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.
Web attribution fraud
In these fraud tactics, bad actors steal or fabricate clicks to claim attribution for leads or conversions. They then collect premium payouts although they did not contribute any value along the conversion path.