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What is attribution fraud? - Impact

Performance fraud, unpacked

Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.

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Web attribution fraud
Lead gen fraud
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web

Web attribution fraud

In these fraud tactics, bad actors steal or fabricate clicks to claim attribution for leads or conversions. They then collect premium payouts although they did not contribute any value along the conversion path.

Web attribution fraud

Fraud techniques

Web Fraud Graphic

Web fraud

Web attribution

Click spoofing
Hidden landing pages
Image embedding
Malvertising
Sneaky redirects
Toolbar injection

Lead gen

Bot fraud (clicks)
Device spoofing
Incentivized traffic
Recycled/stolen information
Unapproved network syndication
Mobile Fraud Graphic

Mobile fraud

Install attribution

Click flooding
Click injection
Click spoofing
Malvertising

Install

Device ID reset marathons
Inauthentic engagement
Incentivized traffic
Proxy tunneling
Install farms
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Web attribution fraud

web

Web attribution fraud

In these fraud tactics, bad actors steal or fabricate clicks to claim attribution for leads or conversions. They then collect premium payouts although they did not contribute any value along the conversion path.

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