Performance fraud, unpacked

Performance fraud targets both web and mobile environments — but what is it? How does it work? What does it look like? Knowledge is power, so take a look at this animated gallery of web and app-based fraud techniques and gain control.

Web attribution fraud

Lead gen fraud

Install attribution fraud

Install fraud

web

Web attribution fraud

In these fraud tactics, bad actors steal or fabricate clicks to claim attribution for leads or conversions. They then collect premium payouts although they did not contribute any value along the conversion path.