How are conversational AI and LLMs reshaping the consumer search journey—and where does your brand appear when answers are synthesised rather than indexed?
Join us for an exclusive webinar featuring industry experts from the editorial and content partnership space.
What you’ll learn
- The “Mention as Citation” Revenue Bridge: Explore how conversational engines favor third-party editorial validation over standard on-site copy and UGG, and how brands today can optimise high-impact citations for LLM and AI visibility
- Writing for AI Recommendations: How top publishers format content to get picked up in AI answers (and why clickbait no longer works)
- Spot Easy Wins Before Competitors Do: Uncover high-value search questions your rivals are ignoring, and how to win untapped spaces
Meet our panel of industry leaders and experts
Marthe
Berlin
RVP Publisher Development, EMEA
impact.com
Elena
Machetti
Senior Partner Development Manager
impact.com
Aaron
Dowler
Head of Affiliates
News UK
Caitlin
Hibbert
Head of Partnerships, UK & North America
Linkby
Stephen
Davis
Head of Revenue and Performance
Finder
