Traditional search is losing its grip on Australian shoppers. According to new research from impact.com, 65% of product searches no longer start with a traditional list of search results. Instead, nearly half of AI-active Australians initiate product discovery directly through AI-generated responses across ChatGPT, Google AI Overviews, and Gemini.
While AI has rapidly moved upstream as the primary discovery engine, a massive 63% attribution gap has emerged—shoppers discover products via AI recommendations but convert elsewhere, leaving brands completely blind to where their sales originate.
Join marketing leaders and industry experts as we break down the findings from ‘The New Front Door: How AI Is Rewriting the Buyer’s Journey in Australia’ report.
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