Priya Prasad, Director of Growth at Lumin and her agency team at OAK Digital discuss how vital it is to have contracts that are flexible and easily cater to whatever the partner needs. This capability allows Lumin to strengthen their relationships with partners. Also, by implementing Impact’s growth tactics, they are able to focus on exploring larger brand partnerships with the confidence that they can accommodate the needs of all the different kinds of potential partners, no matter what specific requirements they might have.
